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China solar firm launches UK programme for PV installers

“Double win” programme aims to address key installer needs, system support and monitoring

China’s Trina Solar partner programme has been launched for installers in the UK

A China solar firm has launched a partner programme for installers in the UK. Trina Solar, a China integrated manufacturer of solar photovoltaic (PV) products from the production of ingots, wafers and cells to the assembly of PV modules, has launched the partner programme for UK installers of its PV technology.

The programme is called Trina Solar Partner Plus and offers a number of benefits to registered members including personalised technical service, active sales support, exclusive offers and first hand information. The service offering of the programme has been based on extensive research and addresses key installer needs.

“We are very excited to launch this programme now in the UK, following the successful roll-out in Germany last month”, said Ben Hill, head of Trina Solar Europe. “Our Partner Plus programme builds trust, further deepens our relationship with installers and rewards their loyalty to our brand. The trust in our brand is based on superior product quality, reliability as a partner, solid financials and strong local customer service.”

Registered installers benefit from personal assistance and exclusive offers. After registration, all participants can use a toll-free telephone number where they receive assistance regarding products, technology and services as well as the partner programme itself.

They can participate in trainings and, according to their status, will receive on-site support for installation and system monitoring. By buying Trina Solar products, registered installers collect valuable points which define membership privileges. Trina Solar Partner Plus offers active sales support as well as various co-marketing activities.

Providing more support to installers generates additional demand and drives sales, which means more business for distribution partners. The company says the programme is a “double win” for installers as well as for authorised business partners.

Trina Solar is planning to roll out the Partner Plus programme in other key European markets this year.