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Austrian PV firm launches Brazil subsidiary

Fronius opens new office in Sao Paulo in a bid to become key PV supplier in the Brazilian market

More than 2GW of large-scale projects have already been proposed in Brazil

Austrian PV inverter supplier Fronius GmbH has launched a new solar electronics division at its existing office in Diadema, Sao Paulo, as part of plans to become a leader in Brazil's burgeoning solar power market.

“In many locations, the political foundations are only now being laid, i.e. preparations for the PV connection to the public grid are in progress. High energy costs in conjunction with strong insolation provide the perfect conditions for the development of a number of extremely interesting PV markets over the coming years.

“This encouraged Fronius to establish a subsidiary in Brazil so that it could position itself as a quality leader in the country and implement photovoltaics as standard”, said Roman Huemer, General Manager of Fronius Brazil.

More than 2GW of large-scale projects have already been proposed in the country. GTM Research states that Brazil’s electricity regulator introduced new net-metering legislation early last year to jump-start its distributed generation market.

In addition, many sub-1MW projects have been announced to prepare for the upcoming 2014 World Cup and 2016 Olympics.

The office already hosts the company's welding technology division which has been operating there for ten years and was joined in 2010 by the Fronius battery charging systems division. Some 50 employees work in the solar electronics division, will initially be involved with sales and technical support.